We initiated an “Impossible RGI Game”. We challenged every hotel general manager throughout Asia-Pacific to declare an impossible RGI (revenue generation index–measure of market share) — a breakthrough for their own hotel. This game challenged them to strive for what was impossible–much higher than what was budgeted.
30% of the GMs made their impossible RGI and the rest exceeded what they budgeted! And the head office! We corporate officers were all eligible for 100% of the full year salary as a bonus—because Asia Pacific made so much money for Starwood. We were the only division who did this in the entire company. Bob Cotter, our President, said the Asia-Pacific division was the only division that met/exceed all its financial goals and that had formed a seamless team after the Starwood-Sheraton-Westin merger.
For those lucky enough to work with Barry, he coaches you in a series of mind-blowing self-revelations that dissolve the “box.”